Robson Publishing
Publications Offering Targeted Marketing To The Affluent 55+ Market
For the past four decades, Robson Communities, a group of affiliated companies, has been creating upscale communities with country club amenities for the active adult home buyer. Today, more than 35,000 people call a Robson restort community home.
A Robson resort community is a place filled with spirit and vigor where people strive to get the most of every day. It's a place to do more, learn more, be more, and share your zest for living.
A Robson resort community is a place where residents can enjoy a luxurious home in a country club setting without the country club price. Multi-milion dollar recreation facilities provide the perfect setting to meet people who share the same interests and enthusiasm for life. Blending today's best architectural craftsmanship, Robson sets a high standard when it comes to the design and construction of their homes.
Under the leadership of Founder and Chairman Ed Robson, Robson Communities has built more than 22,000 homes over the past four decades. Robson is ranked as one of the top 100 Builders.
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Placing your advertisement in a Robson publication, allows you to reach this lucrative active adult market, where over 60%* of new residents have an annual income over $100,000.
| Sun Lakes & SunBird | PebbleCreek | Robson Ranch AZ | SaddleBrooke | Quail Creek | Robson Ranch TX | |
| Age | ||||||
| 41-50 | 15% | 3% | 6% | 0% | 0% | 3% |
| 51-65 | 54% | 63% | 54% | 59% | 75% | 50% |
| 66+ | 31% | 34% | 40% | 41% | 25% | 41% |
| Income | ||||||
| $25k-74,999 | 26% | 12% | 24% | 10% | 27% | 10% |
| $75k-124,999 | 34% | 38% | 41% | 40% | 28% | 32% |
| $125k-175,000+ | 40% | 50% | 35% | 50% | 45% | 58% |
| Residence | ||||||
| Permanent | 75% | 71% | 63% | 81% | 69% | 97% |
| Winter Only | 25% | 29% | 37% | 19% | 31% | 3% |
| Education | ||||||
| High School | 8% | 4% | 7% | 0% | 12% | 0% |
| College+ | 92% | 96% | 93% | 100% | 88% | 100% |
| Marital Status | ||||||
| Married | 70% | 78% | 88% | 92% | 88% | 82% |
| Single | 30% | 22% | 12% | 8% | 12% | 18% |
| Market Value of former home | ||||||
| $101k-199,999 | 7% | 12% | 9% | 0% | 2% | 18% |
| $200k-299,999 | 18% | 14% | 36% | 10% | 29% | 21% |
| $300,000+ | 75% | 74% | 55% | 90% | 69% | 61% |
| Employment Status | ||||||
| Full Time | 44% | 39% | 25% | 39% | 41% | 37% |
| Part Time | 5% | 2% | 7% | 22% | 5% | 7% |
| Business Owner | 4% | 6% | 2% | 0% | 0% | 4% |
| Retired | 47% | 53% | 66% | 39% | 55% | 49% |
| Zip Codes | ||||||
| 85248 (Sun Lakes) 85249 (SunBird) |
85395 | 85131 | 85739 85623 (SaddleBrooke Ranch) |
85614 | 76207 | |
*Statistics from 2010 Home Buyer Survey