Robson Publishing

Publications Offering Targeted Marketing To The Affluent 55+ Market

Our Products

Newspapers

Robson Publishing has been reporting community lifestyle news and activities in their monthly tabloid newspapers for over 36 years. The printed version is either directly mailed or hand delivered to all residents, plus select drop sites in and around each community and available online.


Source Books

The Source Book™ is the official, up-to-date and accurate telephone directory and resource guide published yearly for the residents of their respective communities. The Source Book is the most complete source of information about the community and surrounding areas ever compiled. It’s the one book residents turn to on a daily basis in print and online.


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The Benefits of Targeted Community Marketing

Each community newspaper serves as the official voice of the community. The editorial content is written by and for the benefit of the residents. This is their information source, and their lifeline to the community at large. Because the editorial content is so highly relevant, these publications have a long shelf life. With the combination of both the printed and online edition, your advertising message will consistently reach our readers. Few publications can boast 100% saturation of any one particular market segment.

The Benefits of Advertising Every Month

Advertising each month reinforces your presence and educates consumers about your business. Statistically, it takes at least three consecutive months to achieve results from an ad. Residents have trust in their community newspaper, therefore, seeing your ad in every month makes them feel comfortable doing business with you.

You should budget to advertise every month. Advertising is the best way to educate potential consumers on the goods and service you offer. Remember, competition is high for this lucrative “55+” market.

How Can Advertising In This Market Contribute To My Bottom Line?

Based on the 2009 Robson Communities New Homebuyer Survey, over 91% of new homebuyers have an annual income between $75,000 and over $200,000. These are the consumers who control half of this country’s discretionary income.